Fast for the POS.
Easy on the CRM.
SUMWARE CRM Middleware is the retail-specific buffer between your store network, web shop and CRM backend. It keeps a GDPR-compliant register of benefit numbers (consumers, employees, B2B customers) along with their vouchers and terms, and answers the flood of POS and online requests straight from its cache. Your CRM stays the source of truth, without ever feeling the load.
Fast up front, calm in the back.
The POS needs answers in milliseconds. The CRM needs relief from the daily flood of requests. SUMWARE CRM Middleware delivers both, with clear responsibilities in each direction.
- Proxy between stores and CRM
Between POS and CRM, absorbing the heat.
SUMWARE CRM Middleware sits as a retail-specific buffer between your store network, web shop and CRM. Whatever the POS asks every second, the middleware answers. Your CRM is left in peace.
- Consumers, employees, B2B: one model
One data set for everyone with a benefits account.
SUMWARE CRM Middleware maps consumers, employees and B2B customers in the same entity model. Each entry has a unique number, individual terms, bound vouchers and its own benefit rules. No dedicated employee cluster, no separate B2B database, no triple onboarding.
- Alias and replacement cards
Block the card, keep the account.
Every physical or virtual card is a unique barcode pointing to the customer number. If a card is lost or stolen, SUMWARE blocks the barcode and issues a new card. Account, points balance, vouchers and history stay untouched. Multiple active cards per customer are supported.
- GDPR-compliant customer records with voucher binding
Customer number plus vouchers. Nothing else.
The middleware holds only what the sale actually requires: customer number, status, bound vouchers. No personal data, GDPR-compliant at full speed.
- A shield against request floods
Your CRM can breathe again.
Every POS scan, every web shop request, every balance check would otherwise hit the CRM. SUMWARE absorbs that load and relieves the backend, without your stores noticing a thing.
- The CRM commands, the middleware mirrors
The CRM calls the tune.
Create, update, delete, forget: the CRM remains the single source of truth for customer master data. SUMWARE receives these commands and mirrors them to every store within seconds.
- Loyalty vouchers on command
Loyalty says €10. The POS sees €10.
An external loyalty system requests a customer benefit, and the middleware creates the matching customer-bound voucher and makes it instantly redeemable at every POS. No delay, no mix-ups.
- Redeemed at the POS, with one scan
Scan the loyalty card. See the benefit.
The customer card is scanned at the POS, and the middleware returns every active binding within milliseconds. Sales associates see benefits, vouchers and status; one checkmark applies them.
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Is your CRM groaning under POS load?
We demo SUMWARE CRM Middleware live, with your CRM, your loyalty system and your store network behind it. No obligation, in 60 minutes.
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